Why Picking Web-Friendly Fonts is Necessary for Your Website

8/3/2023

Overview

Fonts are an essential part of any website. They convey brand identity, create atmosphere and influence reading experience. Selecting the appropriate fonts for your business can make your website look professional and provide a better user experience for your visitors. In this article, we'll explain why choosing web-friendly fonts is a must for your website and list out the top fonts you should consider using.

Why choose web-friendly fonts you might ask?  They are specifically designed to display well on computer screens. Unlike print articles, website fonts need to be legible across different devices and resolutions. If the font selected is not web-friendly, it may look blurry or unattractive when viewed on a device. Web-friendly fonts also load faster, ensuring that your website does not take too long to load, which could impact your website's ranking.

Total Care Websites' Top 5 Favorite Fonts:

1. Arial
Arial has been the standard font for many years and is considered the easiest online font to read.

2. Helvetica
Helvetica is another popular font that is easy to read and is often seen on both print and digital materials.

3. Open Sans
Open Sans has excellent legibility in varying font sizes and looks great on all devices. It's also very popular for mobile and web use.

4. Lato
Lato is simple yet elegant and often used by businesses and brands looking to communicate a sense of sophistication.

5. Roboto
Roboto is a modern, friendly font that's easy to read, even at small sizes. It looks great on both desktop and mobile screens.


Choosing the right font is a critical part of building your brand identity. Fonts help to communicate the tone, personality, and professionalism of your business. For example, if you're a financial services company, you may want to use a font that reflects authority and trust. In contrast, a playful font may work well for a children's toy company.

Tips For Choosing The Right Fonts

  1. Choose fonts that complement each other:
    Ensure fonts used have a similar feel and look good together. This will help give your website a cohesive look.
  2. Stick to two or three font types:
    Avoid using too many fonts on one page. Too many choices can confuse the viewer and make your website look cluttered.
  3. Think about accessibility:
    Avoid using fonts that may be difficult to read for people with visual impairments. It is essential to consider accessibility when selecting fonts.

Fonts play a critical role in web design. Picking web-friendly fonts ensures that your site remains readable, consistent, visually appealing, and compatible with any device. By selecting web-friendly fonts, you can also ensure that your website looks professional, loads quickly and delivers a great user experience. The fonts discussed above are all excellent options to use on your website but there are many other amazing options that can truly help to differentiate your brand from the next. Juse be sure to pick the a web-friendly fonts and enjoy an excellent web design experience.

To learn more about Total Care Websites services, contact us at meetus@essrocks.io or call 855-449-4649.